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An introduction of something novel – that is what a launch is. Announcing to the world the arrival on the forefront of a new store or product is a necessary springboard to success in these days when new products are created on a day-to-day basis. One needs to plan launches to push one’s product in the market with great intelligence, and to position it such as to make the most of it. a. Store Launches b. Product & Service Launches

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